社名「泉宣宏社」の命名にあたって、創業者は事業の発展と継続を願い「こんこんと湧き出て尽きない泉」のイメージを冠しました。この創業の想いを受け継ぐ新たなシンボルが”SPRING OVAL=しなやかな輪”です。
SPRING OVALは泉から湧き出た水が作る最初の波紋を図像化しています。その小さな水の輪は、大きな波紋へと広がる根源的なパワーを秘めています。
起業の精神を忘れず、社員が一丸となって、時代という揺れ動く水面の上でチームワークを大切に、たえず協調して、しなやかに輪を描きその力を社業の発展とともに社会に広げようという想いを込めたシンボルです。

When deciding the company’s name, the founder of IZMI SENKOSHA chose the word izumi (water spring), with the hope that the company would enjoy continued progress and prosperity like a spring from which abundant water flows infinitely.
Based on our founder’s idea, we have adopted a new company logo, the “SPRING OVAL”, or flexible ring.The SPRING OVAL represents the ripple created on a spring’s surface by fresh water flowing from the source.Tiny as the ripple may be at the beginning, it has the potential to grow into a large wave.
The new logo is designed to express our company’s motto: All members of IZMI SENKOSHA shall, with the founding spirit in mind, work firmly united as a team to create flexible circles of collaboration; adapt to the active social environment, which changes like a water’s surface; and thereby contribute to the business and society as a whole.